Pipedrive vs Runway (2026)
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Pipedrive is our recommended pick for most teams — sales teams wanting an intuitive ai-powered crm with visual pipeline management to close more deals.
Try Pipedrive →Read our full Pipedrive review →Pipedrive
Pipedrive is a sales-focused CRM with built-in AI features designed to help sales teams close more deals. Its visual pipeline interface makes it easy to track deals and activities. Pipedrive AI suggests next actions, automates repetitive tasks, and provides insights to keep deals moving forward.
Runway
Runway is an AI creative suite focused on video generation and editing, known for its Gen-2 video generation model.
Pros
- ✓Visual pipeline interface is intuitive and easy to use
- ✓AI-powered sales assistant suggests next best actions
- ✓Strong automation for repetitive sales tasks
- ✓Affordable pricing compared to Salesforce and HubSpot
Cons
- ✗Limited marketing features compared to all-in-one CRMs
- ✗Reporting less powerful than enterprise alternatives
- ✗AI features limited to higher tier plans
- ✗Not ideal for non-sales use cases
Pros
- ✓Leading AI video generation
- ✓Good editing tools
- ✓Regular model updates
- ✓Used by professionals
Cons
- ✗Expensive for heavy use
- ✗Video length limits
- ✗Requires creative prompting skills
Pipedrive vs Runway: Side by Side
| Factor | Pipedrive | Runway |
|---|---|---|
| User Rating | 4.5/5 ★ | N/A |
| Category | AI CRM Tools | AI Video Tools |
| Pricing Model | Paid | Free plan available, Standard from $15/month |
| Starting Price | $14/user/mo | Contact for pricing |
| Best For | Sales teams wanting an intuitive AI-powered CRM with visual pipeline management to close more deals | Video creators and filmmakers exploring AI-generated video |
| Our Pick | 🏆 Recommended | — |
Pipedrive Features
- ✓Visual sales pipeline
- ✓AI sales assistant
- ✓Deal tracking
- ✓Email integration
- ✓Sales automation
- ✓Revenue forecasting
Runway Features
- ✓Gen-2 video generation
- ✓Video editing tools
- ✓Image to video
- ✓Text to video
- ✓Motion brush
Pricing Comparison
Pipedrive
PaidStarts at $14/user/mo
Free: $0 · Essential: $14/user/mo · Advanced: $34/user/mo · Professional: $49/user/mo
See full pricing →Best Use Cases
Pipedrive
- →Sales teams wanting a visual pipeline-focused CRM
- →SMBs tracking deals from lead to close
- →Companies wanting a CRM that sales reps will actually use
Who Should NOT Use These Tools
Pipedrive is NOT ideal for:
- ✗Companies needing full marketing automation built in
- ✗Teams requiring complex territory management
- ✗Businesses needing a free CRM option
Integrations
Pipedrive
Gmail, Outlook, Slack, Zoom, QuickBooks, Xero, Zapier, HubSpot, Mailchimp, Trello
Which Should You Choose?
Choose Pipedrive if...
- →Sales teams wanting an intuitive AI-powered CRM with visual pipeline management to close more deals
- →Sales teams wanting a visual pipeline-focused CRM
- →SMBs tracking deals from lead to close
Our Take
Choose Pipedrive if sales teams wanting an intuitive ai-powered crm with visual pipeline management to close more deals. Choose Runway if video creators and filmmakers exploring ai-generated video.
Frequently Asked Questions
What is the difference between Pipedrive and Runway?
Pipedrive is best for sales teams wanting an intuitive ai-powered crm with visual pipeline management to close more deals. Runway is best for video creators and filmmakers exploring ai-generated video.
Which is better, Pipedrive or Runway?
Choose Pipedrive if sales teams wanting an intuitive ai-powered crm with visual pipeline management to close more deals. Choose Runway if video creators and filmmakers exploring ai-generated video.
How much does Pipedrive cost?
Pipedrive starts at $14/user/mo. Pricing model: Paid.
How much does Runway cost?
Visit Runway website for current pricing.
Who should use Pipedrive?
Sales teams wanting an intuitive AI-powered CRM with visual pipeline management to close more deals
Who should use Runway?
Video creators and filmmakers exploring AI-generated video